PROJECT OVERVIEW
Coin Ideal is a cozy French pastry café located in Montreal, celebrated for its creative twist—infusing traditional pastries with corn as a signature ingredient. This project involved developing a full visual identity that reflects the café’s unique concept, artisanal quality, and warm, inviting atmosphere. The branding system had to strike a balance between playful and refined, highlighting both the French pastry tradition and the innovative use of corn. The identity also needed to support customer engagement across both physical and digital platforms, including packaging, merchandise, and promotional materials.
