PROJECT OVERVIEW
Gentle Giant Refuge is a nonprofit committed to protecting and preserving elephants, providing sanctuary to those impacted by habitat loss, poaching, and natural disasters. Rooted in a deep love for wildlife, the organization also raises awareness, promotes education, and drives collective action for conservation. We partnered with Gentle Giant Refuge to design a bold, empathetic identity that communicates their mission and inspires change. Moving beyond typical conservation visuals, the brand reflects a human-centered vision of protection—empowering global support for elephant conservation.